Price & Plans

WaterMarc Platform Pricing Plans

Monthly / Yearly Subscription | Unlimited Users Plan

Unlock 5 Flows @ ₹ 1,999/ month

(Add-on) Drag & Drop Chatbot & Catalogue Flow Builder. Create 5 Chatbots simultaneously @ ₹ 1,999/ month

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WhatsApp's Conversation Based Pricing

WhatsApp Conversation is a 24-hour messaging window initiated only when a business messages a user.

Businesses and users can exchange any number of messages, including template messages, within a 24 hour conversation session without incurring additional charges.
  • WhatsApp Conversations are Charged depending on the category of Template message & vary as per the receiver's country.
  • Conversations costs(applicable for Indian numbers) - ₹0.81/ Marketing Conversation ₹0.35/ Authentication Conversation ₹0.35/ Utility Conversation ₹0.35/ Service Conversation
  • The above Prices are for Sending Conversations in India

  • All conversations are valid only in a 24 hour period

  • Green Tick Application: FREE

  • 1000 FREE Conversations/ month (Service Conversations)

  • All above pricing mentioned is exclusive of GST
WhatsApp Conversation Pricing

WhatsApp Pricing

WhatsApp pricing has been categorized into 4 different categories including:

MARKETING

Product updates, special offers, general advertisements, or promotional messages

UTILITY

Transactional messages like delivery updates or pay confirmation

AUTHENTICATION

OTP messages such as account registration, account recovery, and integrity challenges.

SERVICE

Messages related to personalised customer support, addressing queries.
Download Updated Pricing PDF

Important Pointers

  • Businesses can enjoy 1000 free conversations per month for Service category messages.
  • If a business replies to a user with a template message or sends a template message in an open service conversation, this opens a new conversation based on the template category.
  • If a conversation involves multiple categories such as Marketing, Authentication, Utility, or Service, charges will be applied separately for each category's conversation window initiated.
  • Each category of messages, including Marketing, Authentication, Utility, or Service, incurs its own charges. If you send messages from different categories to the same user within a 24-hour window, you will be charged for each category separately.
  • When initiating a conversation in a specific category, you have a 24-hour window to chat with your customers without incurring extra charges. This provides ample time to communicate effectively.

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All Your Questions

  • What does Unlimited Users mean?
    Unlimited User means that there is no limit on the number of Monthly Active Users (MAUs) you can connect with in a month. Be it a thousand users, hundred thousand users, or a million users - you can connect with as many users as you want! You'll just need to pay for the WhatsApp Conversation Charges after 1000 Free Conversations per month along with the Subscription fee.
  • Are WhatsApp Conversations managed separately?
    Yes, WhatsApp Conversation Credits are recharged and managed Separately. Everytime you initiate a Conversation (UIC or BIC), the price of that conversation is deducted from this recharge. This price varies according to user's country. For Indian Users, you'll be charged ₹0.55/BIC & ₹0.35/UIC
  • What is a Customer Service Window / Session Window?
    A Messaging session window starts when a user sends your Whatsapp Business Number a message and lasts for 24 hours from the most recently received message. You can intervene/respond with ANY kind of message within these 24 hours.
  • Is it a Pre-paid Billing or Post-paid?
    All billing is Pre-paid.
  • How many Contacts Can I Import
    You can Import Unlimited Contacts to the WaterMarc Dashboard. You're only charged for the WhatsApp Conversations you initiate with a user.
  • How do Upgrade or Downgrade work?
    Upgrades and Downgrades work on a pro-rata basis.

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